http://www.citizen.co.za/848493/hluhluw ... stination/
Ezemvelo KZN Wildlife saw 566 565 visitors passing through its gates last year.
That is according to the KwaZulu-Natal Nature Conservation Board’s Annual Report for the year ending 31 March 2015.
The Hluhluwe-iMfolozi Park (HiP) was the most popular, with 221 659 visitors or 39% of the total number, Zululand Observer reporter.
Midmar Dam Nature Reserve came in second with 15% of the total number, followed by the Royal National Park with 12%.
The data excludes Sodwana Bay, Cape Vidal and uMkhuze, which are managed by the iSimangaliso Wetland Park Authority.
Commercial Operations Manager, Jeffrey Makwala, said Ezemvelo has not been immune to tourism challenges, but despite these and budget constraints, revenue increased by 16% compared to last year.
“This is a magnificent growth given the facts that tariffs were not increased,” Makwala said.
Other factors which boosted revenue, included the busy Easter holiday and a successful annual Game Auction, the reported. The inception of an online booking system, which has been in place for some years, has encouraged guests to book Ezemvelo facilities, causing a significant rise in revenue.
Ezemvelo EXCO also appointed a task team to investigate possible improvement and development of revenue generation ideas, processes and methods, in order to reach the objective of R1-billion revenue in the next four years.
Resorts were profiled to establish opportunities, identify weakness and occupancy trends.
“‘Of the 32 resorts managed by Commercial Services, only a handful of these are making significant contribution to the organisation in terms of revenue generation,”
“The division is considering shifting its focus to those showing potential, to bring them to a more acceptable standard.” Makwala added.
The division has also decided to continue with traditional pricing strategies, namely to setting prices in accordance to demand, in line with low and peak season rates.