Re: Anti-Poaching Campaigns & Initiatives

Thu Nov 05, 2015 8:37 pm

The new rapid DNA-testing technique, developed by the Australian Centre Wildlife Genomics, allows this process to be undertaken quickly and inexpensively in under 24 hours.
That's an incredible scientific progress ^Q^ ^Q^

Re: Anti-Poaching Campaigns & Initiatives

Wed Dec 02, 2015 9:26 am

Prince Harry of Wales arrived in Kruger National Park earlier today

1 Dec 2015

Prince Harry is currently in Kruger National Park to gather information on the rhino poaching crisis and to pledge his support to curbing the scourge.


SKUKUZA – The iconic Kruger National Park (KNP) is being graced by the presence of royalty.

None other than Prince Harry of Wales landed at Skukuza Airport at 16:00. He is representing the British government on official business and is currently in Kruger to gather information on the rhino poaching crisis and to pledge his support to curbing the scourge.

Prince Harry had spent about two weeks in the KNP earlier this year. He embarked on a private visit to the park to experience the slaughter first-hand.

After disembarking from the aircraft, he was met by head of anti-poaching operations of SANParks, Maj Gen (ret) Johan Jooste, CEO of SANParks, Mr Fundisile Mtekeni and managing executive, Mr Glenn Phillips, before he was taken to the Mission Area Joint Operational Centre.

Here, Jooste explained SANParks’ anti-poaching operations to him in detail. Jooste emphasised that the park needs to be cleaned from the “outside” in order to address the slaughter of rhino successfully.

The prince looked impressed. “Don’t give up. It is taking time, but things are happening,” he said. After this he met Killer, a tracking dog that has had great success in tracking and apprehending poachers.

Killer made judicial history recently, when his “testimony” led to the sentencing of a rhino poacher. His circumstantial “evidence” was allowed during the criminal trial, securing a successful conviction.

Re: Anti-Poaching Campaigns & Initiatives

Wed Dec 02, 2015 6:15 pm

well done ^Q^
and :ty: Flutts to post

Re: Anti-Poaching Campaigns & Initiatives

Wed Dec 02, 2015 6:17 pm

Well done, Prinsharry! :twisted:

Re: Anti-Poaching Campaigns & Initiatives

Wed Dec 02, 2015 6:43 pm

All very well but will the honorable person be properly informed???!!!
These folk come from contentious existence and hopefully will take
all input from Sanparks with a pinch of salt, therefore cutting away
the crap and creating a base of security, "true security", for rhino!!!

Re: Anti-Poaching Campaigns & Initiatives

Wed Dec 02, 2015 6:46 pm

It is all publicity O**

Re: Anti-Poaching Campaigns & Initiatives

Wed Dec 02, 2015 6:51 pm

Ja, the Prince is actually here to visit another charity partly in his mom's name, but the Royal Family is extremely strong on wildlife trafficking! \O ... a-20130228

Re: Anti-Poaching Campaigns & Initiatives

Wed Dec 02, 2015 6:52 pm

but could be propagate all around Britain and more \O

Re: Anti-Poaching Campaigns & Initiatives

Wed Dec 02, 2015 7:10 pm

nan wrote:but could be propagate all around Britain and more \O
That's what I call publicity \O

Re: Anti-Poaching Campaigns & Initiatives

Thu Jan 14, 2016 12:24 pm

OgilvyOne Beijing and WildAid release a rhino nail biter social platform with celebrities helping bring the poaching conversation closer to home

OgilvyOne Beijing has joined WildAid in its fight against rhino horn consumption in China. Their newly launched pro-bono campaign, "Nail Biters", aims at the root of this social behavior, enlisting the talents of celebrities and millions of online users to take to interactive online platforms and combat long-held false constructs on rhino horn's curative properties.

Rhinos are currently one of the most critically endangered species in the world, and yet poaching of this dwindling population has been on the continual rise since 2008. The black market is strongly driven by China due to a perception in Traditional China Medicine (TCM) that eating rhino horn has potent therapeutic properties. However, rhino horn is, in reality, made of keratin - the same protein that makes up our own nails and hair. "Nail Biters" calls out this truth and, in doing so, changes the dialogue surrounding the practice.

"We believe that constant and diverse awareness campaigns can drive down the value of rhino horn and can help end the rampant poaching of rhinos," says May Mei, WildAid China Chief Representative. "We're launching Nail Biters to help achieve this. As we've seen in the past, once we can reduce the demand for rhino horn, the numbers of wild rhinos will increase again. Because when the buying stops, the killing can too."

The core of the campaign begins with striking visuals of celebrities like Richard Branson, Li Bingbing, Chen Kun, and Jing Boran biting their nails and staring into the camera. It's a witty way to grab attention, but also one embedded with a startling and easy-to-digest reality - the medicinal and mystical value of rhino horns is merely a piece of traditional mythology.

OgilvyOne then developed a platform where celebrities and regular people can take a collective and personal stand to say no to rhino horn, driving the message on both Weibo and Wechat. For Weibo, the hashtag #Eat your nails, not rhino horn# is amplified through celebrity and Key Opinion Leaders sharing on their Weibo pages, who are encouraged to tag their friends and share their nail-biting photo on a specially designed Weibo topic page, which was created by OgilvyOne to aggregate user-generated content. For Wechat, OgilvyOne has developed an H5 where people can create their own "Nail Biter" posters, share their nail-biting selfies in moments and also invite a friend to nailbite right next door to their picture.

"We wanted to find a disarming way to get to the core of the rhino horn myth via A-List celebrities, who'd normally be dead against being seen biting their nails," says Doug Schiff, Executive Creative Director of OgilvyOne China. "We were also able to harness our digital and social expertise to further engage and involve both fans of the celebrities and those interested in the cause. By effectively changing the conversation toward the root of rhino horn consumption, we can hopefully play a role in saving this magnificent species."

WildAid, an organization with the mission to end illegal wildlife trade, has made a name for itself in the past by enlisting celebrities like Yao Ming, who famously garnered attention surrounding shark fin consumption. Since the launch of its 2013 rhino program, WildAid has been working to reduce rhino horn consumption in China and Vietnam through high profile media campaigns.

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